INTERNATIONAL 8th USBİLİM EDUCATION, ECONOMY, MANAGEMENT AND SOCIAL SCIENCES CONGRESS
EFFECTS OF CONSUMER CULTURE ON LIFESTYLES
Yazarlar:
Sibel AKOVA HAVALI
Yayıncı:
Akademik Paylaşım Platformu Publishing House - APP Publications
Consumption is generally defined as the process of meeting needs; It is a social, economic and cultural phenomenon. Consumption culture is a concept that describes the spread of material culture and the places where its services are provided in contemporary societies. The spread of the culture of products and services is a process that affects social life and changes the identities of individuals, especially the youth, and their social relations and lifestyles depending on consumption. There is a social reality underlying every economic action. Consumption is also such an action. It is an interdisciplinary research subject that is of interest to both economics and sociology. Consumption has become an increasingly important research topic, especially in the 1980s. Because this period; It is a period when globalization and, accordingly, global consumer culture accelerated and the late capitalist consumer society, which represents the last stage of capitalism, experienced its golden age. With the emergence of shopping malls as modern institutions in the retail field, the place of consumption and shopping in our lives has become indisputable. As a result of developments such as the decrease in working hours, the emergence of flexible working conditions and early retirement, there has been an expansion in consumers' free time and the time interval allocated to consumption. Thus, these new places have given a very modern and contemporary meaning to shopping.