A Research About The Propertıes Of Mouth Communıcatıon

2. Uluslararası Farkındalık Kongresi

Communication is one of the factors that affect the attitudes and behaviors of individuals. Almost every day, consumers share many messages about news, rumors and trends. Mouth communication in the communication literature has a strong influence on the attitudes and behaviors of consumers. Mouth communication includes all comments, whether positive or negative, made by an old or potential new consumer about a brand, product or service. A mouth communication is the process of sharing information with another person. This process can take place in a personal or face-to-face conversation, on the Internet, on the phone or in a social environment. Mouth communication is a way for individuals to acquire new customers by sharing their experiences about products. oral to mouth communication; it is a form of communication which is small but non-formal, which is used in daily life of individuals and it affects people's purchasing possibilities. Mouth communication is a form of personal communication between consumers, in which opinions are shared about consumption experiences. In this study, the characteristics of mouth communication will be emphasized.

2018

Esra ÖZKAN PİR , Fatma YILMAZ