Social Media Economics

III. International Applied Social Sciences Congress (C-IASOS)

Introduction: Internet technologies have experienced great developments, especially after the 2000' s. According to these developments, social media platforms have become the most used tool in interpersonal communication. These platforms which were used as hobby in their early days, have gained the ability of being income generating activities with widespread use. Users can get a share of the advertising revenues due to the monitoring of the contents they prepared. In this aspect, social media has also led to the development of new business areas and production-consumption relations. Social media has brought a new dimension to the communication sector, has created to a new economy, in other words the social media economy. Social media economy formed differently than the traditional economy, this economy's' is the most important production factor: intellectual capital and knowledge. In this study being examined; the development of the social media economy, examples of social media platforms, working methods, cost-benefit analysis of income and the tax effect of revenue.

2019

Süleyman Yükçü, Esma Gülşah Taner