Thanks to the digital technology and social media tools that have evolved very rapidly in recent years, inter-cultural communication has become very easy because individuals are located in very different places geographically.It can also be possible to find clues about intercultural communication as it reaches the audience from all over the world, and as it is interpreted by them.YouTube, one of the new media communications tools, has its features that enable multiple interactions, such as visual, hearing content presentation, comment, like/like and sharing, and provides communication through the internet very quickly beyond the geographical boundaries.Broadcast is a new kind of media that is established with the motto "broadcast yourself" and provides a recording and live video broadcast possibilities that defines its mission as "to give everyone the chance to announce their voice and to recognize the world".The freedoms and possibilities that YouTube provides to everyone as a platform also create the platform’s own culture, influencing communities globally and influencing the changes of local cultures towards globalization (to become a global village).YouTube that since 2016 it has created a global initiative that has been supported by video content producers from certain countries, with the project “creators for change” (creators for change) to the elected ambassadors – YouTube calls the people elected for this purpose “ambassadors” – “which aims to create social influence” videos.It is important to understand the impact of content on youtube and other videos that are trending on the platform on the change of communities.The aim of this study is to try to determine the influences of societies on globalization and to shape societies with the popular and trending videos that YouTube culture creates.Keywords: youtube, popular culture, social change, communication, cultural industry, one of the most important features of communication today is that all possibilities of oral, written or visual with the possibilities provided by developing technology can be realized together and instantly.Thanks to the advanced technical capabilities of the internet and mobile devices, instant communication was historically possible with the telegraph in the first half of the 19th century.Stratton claims that cyber production begins not with the appearance of computers, but with the rise of the speed of communication to distances, to the point where the time of a message transcending that distance is reduced to a time when it comes to the receiver and the sender unimportant (stratton, 2002).After the Second World War, the information society has come to a new process, which has been founded by the effects of digital technologies, and has been a sign of the last thirty years of the twentieth century.This period of internet communication has been a period of increased interaction between individuals, communities and countries.The Internet, especially social networks, has also been an environment of political expression, debate and conflict of individuals; a field where new forms of communication are constantly reproduced collectively.One of the most important features of communication today is that it can be performed instantly, verbal, written or visual.Today, thanks to the internet and mobile devices, the separation from the "transmission" of instant communication was possible with the telegraph in the first half of the 19th century, and with the creation of submarine cable networks the first global communication system was established.Political and military concerns are a priority in these developments, but they have also been used for business and trade.Since the beginning of the nineteenth century, the increasing facility and acceleration of communication has made it possible for individuals to interact more on a regional, then national, and then global scale.But at this point it seems possible in principle that every individual and culture in the world has equal chances of influencing someone else, but when the current situation is studied, a different picture appears.“Since the industrial revolution, the history of the world economy has been the history of accelerated technological progress, continuous but uneven economic growth and increasing ‘globalization’” (Hobsbawm, 2006).At the beginning of the 20th century there was a significant change in mass communication with radio.Unlike the newspaper and the cinema, radio use was dependent on the personal possession of a complex and expensive machine and was therefore limited to developed countries.The radio was followed by television; the humanity's footprint of the moon, Kennedy's assassination, the Beatles' US tour, the thatcher's resignation, the Berlin Wall's collapse and other important events were brought to the audience live or very shortly after the event occurred.Nowadays, the developments in digital technologies, primarily the internet, make it possible for individuals to access the information they want, entertain, continue their business and socialize through computers and mobile devices without being connected to a space.Facebook, Twitter, Instagram and YouTubeThanks to the digital technology and social media tools that have evolved very rapidly in recent years, inter-cultural communication has become very easy because individuals are located in very different places geographically.It can also be possible to find clues about intercultural communication as it reaches the audience from all over the world, and as it is interpreted by them.YouTube, one of the new media communications tools, has its features that enable multiple interactions, such as visual, hearing content presentation, comment, like/like and sharing, and provides communication through the internet very quickly beyond the geographical boundaries.Broadcast is a new kind of media that is established with the motto "broadcast yourself" and provides a recording and live video broadcast possibilities that defines its mission as "to give everyone the chance to announce their voice and to recognize the world".The freedoms and possibilities that YouTube provides to everyone as a platform also create the platform’s own culture, influencing communities globally and influencing the changes of local cultures towards globalization (to become a global village).YouTube that since 2016 it has created a global initiative that has been supported by video content producers from certain countries, with the project “creators for change” (creators for change) to the elected ambassadors – YouTube calls the people elected for this purpose “ambassadors” – “which aims to create social influence” videos.It is important to understand the impact of content on youtube and other videos that are trending on the platform on the change of communities.The aim of this study is to try to determine the influences of societies on globalization and to shape societies with the popular and trending videos that YouTube culture creates.Keywords: youtube, popular culture, social change, communication, cultural industry, one of the most important features of communication today is that all possibilities of oral, written or visual with the possibilities provided by developing technology can be realized together and instantly.Thanks to the advanced technical capabilities of the internet and mobile devices, instant communication was historically possible with the telegraph in the first half of the 19th century.Stratton claims that cyber production begins not with the appearance of computers, but with the rise of the speed of communication to distances, to the point where the time of a message transcending that distance is reduced to a time when it comes to the receiver and the sender unimportant (stratton, 2002).After the Second World War, the information society has come to a new process, which has been founded by the effects of digital technologies, and has been a sign of the last thirty years of the twentieth century.This period of internet communication has been a period of increased interaction between individuals, communities and countries.The Internet, especially social networks, has also been an environment of political expression, debate and conflict of individuals; a field where new forms of communication are constantly reproduced collectively.One of the most important features of communication today is that it can be performed instantly, verbal, written or visual.Today, thanks to the internet and mobile devices, the separation from the "transmission" of instant communication was possible with the telegraph in the first half of the 19th century, and with the creation of submarine cable networks the first global communication system was established.Political and military concerns are a priority in these developments, but they have also been used for business and trade.Since the beginning of the nineteenth century, the increasing facility and acceleration of communication has made it possible for individuals to interact more on a regional, then national, and then global scale.But at this point it seems possible in principle that every individual and culture in the world has equal chances of influencing someone else, but when the current situation is studied, a different picture appears.“Since the industrial revolution, the history of the world economy has been the history of accelerated technological progress, continuous but uneven economic growth and increasing ‘globalization’” (Hobsbawm, 2006).At the beginning of the 20th century there was a significant change in mass communication with radio.Unlike the newspaper and the cinema, radio use was dependent on the personal possession of a complex and expensive machine and was therefore limited to developed countries.The radio was followed by television; the humanity's footprint of the moon, Kennedy's assassination, the Beatles' US tour, the thatcher's resignation, the Berlin Wall's collapse and other important events were brought to the audience live or very shortly after the event occurred.Nowadays, the developments in digital technologies, primarily the internet, make it possible for individuals to access the information they want, entertain, continue their business and socialize through computers and mobile devices without being connected to a space.Facebook, Twitter, Instagram and YouTube
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