Anahtar Kelime
(AI):
Sosyal Medya
Öğrenci Tercihleri
Kümeleme Analizi Abstract Today
Social Media Platforms Have Become An Important Part Of Individuals' Lives From Shopping To E-mails
Education
And Business Tools. With The Spread Of Social Media
Many Studies Have Been Conducted With Different Methods Related To Social Media Analysis. Candidate Students Are Exposed To The Influence Of Individuals
Instructors
Online Environments And Social Media In Their Career Planning And Directing Their Future. Within These Social Networks
The Twitter Social Media Platform Plays A Leading Role All Over The World
Especially In The Sharing Of Information And Ideas. Inquiring And Understanding University Students' Online Experiences And Research Into Their Career On Social Networking Sites Will Help Highlight The Opportunities That Social Networking Sites Can Offer To Individuals In Their Careers. In Addition
Identifying The Factors Affecting The Choice Of University And Career Choice Of Prospective Students Will Reduce The Mistakes In Career Planning And Guide The Career Planning Units. In Our Country
During The Period Of Preference Of Universities
There Is A Serious Information Sharing And Guidance Among The Candidate Students On The Twitter Platform. In This Study
Which Was Conducted To Identify The Criteria Of The Students In Their University Preferences
The Messages Shared Between Them On The Twitter Platform Were Analyzed With K-means Clustering Procedure
Which Is One Of The Data Mining Approaches. In This Study
K-means Algorithm Is Applied For K = 10 Value And The Data Is Grouped As 10 Subsets. Thus
As A Result Of The Experimental Analysis
The 10 Most Important Semantic Themes That Indicate The Preference Criteria Of The Candidate Students In 2018 Were Discovered. According To The Findings Obtained From This Experimental Analysis
The First Three Criteria Are The "department"
"university" And "base Scores Of Departments" Among The 10 Subsets That Indicate The Preferences Of Candidate Students In 2018. It Is Expected That The Method And The Results Of This Study May Be Helpful In Understanding The Preferences And Interests Of The Candidate Students And In Determining The Future Strategies Of The Universities.