TRAVEL AGENCY CONCEPTS, PRINCIPLES, CASES
PACKAGE TOUR MARKETING
Yazarlar:
Barbaros HÜSAMOĞLU
Yayıncı:
İstanbul Üniversitesi Yayınları
Given the current technological advancements, the requirement for digital transformation and changing tourist behaviour, travel agents shoulde re-design their marketing techniques, to endure in the highly competitive market. This chapter offers a conceptual framework that will develop their marketing strategies for package tours. Additionally, it clarifies how raditional and modern marketing methods with distribution channels can be employed in the process of marketing packaged tours in this chapter. It is expected that this chapter will contribute to the marketing activities of packaged tours in the travel industry, improvement of services, and expansion of advertising and sales channels, as a guide.
