1. Internatıonal Young Researchers Student Congress
Tüketicilerin Çevrimiçi Alışverişlerinde Sosyal Medya Değer Algılarının Sosyal Medyaya Güvenleri Üzerindeki Etkisi
Yazarlar:
İbrahim DURMUŞ Ahmet Mutlu AKYÜZ
Yayın Yılı:
2019
Yayıncı:
Burdur Mehmet Akif Ersoy Üniversitesi
Dil:
Türkçe
Disipline:
Eğitim
Konu:
Educational Policy and Politics
Özet (AI):
Günümüz teknoloji dünyasında özellikle genç bireyler zamanlarının birçoğunu sosyal medyada geçirmektedirler. Tüketicilerin sosyal medya alışkanlıkları onların gündelik hayatta kullanabilecekleri ürünlere kolaylıkla erişim sağlamalarına yardımcı olmaktadır. Bu tüketiciler kullandıkları sosyal medya ağlarında birçok reklama maruz kalabilmekte ve bu reklamlar sayesinde birçok ürün satın alabilmektedirler. Bu açıdan çalışma üniversitede eğitim gören öğrenciler (tüketiciler) üzerinde gerçekleştirilmiştir. Araştırma sonuçlarında öğrencilerin ürün satın alırken bu reklamlardan etkilenmelerinde kullandıkları sosyal medya değer algılarının sosyal medya güvenleri üzerinde pozitif ve anlamlı etkilerinin olduğu sonuçlarına ulaşılmıştır. Bu durum tüketicilerin sosyal medyaya değer verdiklerini ve bu değerin güvenleri üzerine de olumlu yansımaları olduğunu ortaya koymaktadır. Bu sonuç ile literatüre yeni bakış açıları kazandırılabilecektir. ABSTRACT In today's technology world, especially young individuals spend most of their time on social media. Social media habits of consumers help them to easily access the products they can use in daily life. These consumers can be exposed to many advertisements in their social media networks and they can buy many products through these advertisements. In this respect, the study was conducted on students (consumers) studying at the university. According to the results of the research, it was concluded that the social media value perceptions used by students to be influenced by these advertisements while purchasing products had positive and significant effects on social media trusts. This situation reveals that consumers value social media and this value has positive reflections on their trust. With this result, new perspectives will be gained to the literature.
Anahtar Kelime (AI):
Social Media
Social Media Value
Social Media Trust Giriş
International Young Researchers Student Congress
The Social Media Consciousness Of The Social Media Consciousness Of The Social Media Consciousness Of The Social Media Consciousness Of The Social Media Consciousness.
Yazarlar:
İbrahim DURMUŞ Ahmet Mutlu AKYÜZ
Yayın Yılı:
2019
Yayıncı:
Burdur Mehmet Akif Ersoy Üniversitesi
Dil:
Turkish
Disiplin:
Educational Policy and Politics
Konu:
Educational Policy and Politics
Özet:
(AI):
In today’s technology world, especially young people spend a lot of their time on social media.Consumers’ social media habits help them easily access the products they can use in their daily lives.These consumers are exposed to many advertisements on the social media networks they use and thanks to these advertisements they can buy many products.This study was conducted on students (consumers) studying at the university.The research finds that the social media value perceptions that students use when they are influenced by these advertisements have a positive and meaningful impact on social media trusts.This situation shows that consumers value social media and that they have a positive impact on their confidence.This will give the literature a new perspective.Abstract in today's technology world, especially young individuals spend most of their time on social media.Social media habits of consumers help them to easily access the products they can use in daily life.These consumers can be exposed to many advertisements in their social media networks and they can buy many products through these advertisements.In this respect, the study was conducted on students (consumers) studying at the university.According to the results of the research, it was concluded that the social media value perceptions used by students to be influenced by these advertisements while purchasing products had positive and significant effects on social media trusts.This situation reveals that consumers value social media and this value has positive reflections on their trust.With this result, new perspectives will be gained to the literature.
Anahtar Kelimeler:
(AI):
Social Media
Social Media Value
Social Media Trust