5. International Balkan And Near Eastern Social Sciences Congress

IBANESS

The widespread use of the internet has provided new communication possibilities for people. Social networks established with the help of internet have become important channels that people use to communicate. Through social networks and social media, people can communicate with each other, realize social relationships and share their experiences. Socializing and having interpersonal relationships with other people are very important for people. As a result of these opportunities (communication, socialization, etc.) offered by social media, social media is becoming more and more important in daily life and social life of people. Because of the importance of the social media in people's life and the fact that social media is being used by people in their life increasingly, it was necessary to carry out researches on the use of social media. The topics such as why people use social media and the possible effects of using social media on people should be investigated in detail. The ability to investigate and query these issues requires the existence of valid and reliable scales developed correctly in relation to the use of social media. The aim of this study is to evaluate the validity and reliability of the "Social Media Use Integration Scale (Jenkins-Guarnieri et al., 2013)" which is developed for social media use and also to reveal the reasons why people use social media. Data collected via convenience sampling and online survey methods. The sample size consists 279 individuals. The data analysed with the help of factors analysis and reliability analysis. As a result of the analyzes; similar to the literature, the Social Media Use Integration Scale was found to have two sub-factors called "social integration and emotional connection" and "integration into social routines". As a result of reliability analysis cronbach alpha values are: 0.820 for total Social Media Use Integration Scale; 0,874 for social integration and emotional connection subscale, and 0.793 for the integration into social routines subscale.

2017

Gulnur ETI ICLI , Gunay KURTULDU , Ozgur KONAT , Ilkem AYDIN