2. Uluslararası Bozok Sempozyumu Yozgat’ın Turizm Potansiyelleri Ve Sorunları
Sosyal Medyada Otel İşletmeleri Üzerine Tüketici Değerlendirmeleri: Yozgat İli Ve Tripadvisor Örneği
Yazarlar:
NeĢe Acar
Yayın Yılı:
2017
Yayıncı:
Bozok Üniversitesi
Dil:
Turkish
Disipline:
Kültür ve Medya Çalışmaları
Konu:
Cultural Heritage
Özet (AI):
Consumer's Evaluations on Hotel Businesses in Social Media: The Case of Yozgat and TripAdviser Consumers are faced with some problems during the purchase due to the intangibility of the products in the tourism sector. Consumer tend to benefit of other experience and to decide on direction of their advice because to easier of purchasing decision and to reduce potantial risks. At this point social media undertakes a very important function. Social media is defined as highly accessible and can be generated through social interaction, communication tools and platforms and sharing environments. Today the use of social media tools is increasing in personel and corporate areas. Consumers can find sharing environment by social media tools ideas, experiences, views and suggestions about products and businesses. Consumers can research, read, find, share and develop their knowledge in internet environments where contents are shared. They can also share ideas about product and services with each other and influence each other's purchasing decisions. Therefore, it seems that businesses place themselves in a consumerfocused position try to make the most of these social environments. Businesses use evaluatios made by consumer as an opportunity to raise their quality of service they offer. Users create their views, comments and evaluations about destinations, hotels, restaurants or other services on Tripadvisor. Nowadays, people are reading the information provided by opinion leaders on TripAdviser in order to make the purchasing easy and reduce the potantial risks. It decides by using this sharing. In this study, consumers' comments on TripAdviser, an important social media tool providing consumer evaluations, about the hospitality businesses in Yozgat district investigated. Consumer evaluations from TripAdviser content analized and converted to data and statistic analyses carried out. In the direction of the results obtained from the survey, suggestions presented for the sector enterprises which are active in Yozgat province and can be active thereafter. At the same time, it has been thought that this research will also be helpful for academics planning to conduct research in this filed.
Anahtar Kelime (AI):
Sosyal Medya
Otel Işletmeleri
Tüketici Değerlendirmeleri
Yozgat
Tripadvisor
International Bozok Symposium Corruption's Tourism Potential And Problems
In The Social Media, The Hotel’s Business, The Consumer’s Value, The Rm’s Value, The Corrupt And The Tri-padvi’s Example,
Yazarlar:
NeĢe Acar
Yayın Yılı:
2017
Yayıncı:
Bozok Üniversitesi
Dil:
Turkish
Disiplin:
Cultural Heritage
Konu:
Cultural Heritage
Özet:
(AI):
consumer’s evaluations on hotel in social media: the case of corrupt and tripadviser consumers are faced with some problems during the purchase due to the intangibility of the products in the tourism sector.Consumers tend to benefit from other experiences and to decide on the direction of their advice because to make it easier to make purchasing decisions and to reduce potential risks.At this point social media undertakes a very important function.Social media is defined as highly accessible and can be generated through social interaction, communication tools and platforms and sharing environments.Today the use of social media tools is increasing in staff and corporate areas.consumers can find sharing environment by social media tools ideas, experiences, views and suggestions about products and.consumers can research, read, find, share and develop their knowledge in internet environments where contents are shared.They can also share ideas about product and services with each other and influence each other’s purchasing decisions.Therefore, it seems that place themselves in a consumer-focused position trying to make the most of these social environments.Use evaluatios made by consumers as an opportunity to raise their quality of service they offer.users create their views, comments and evaluations about destinations, hotels, restaurants or other services on tripadvisor.nowadays, people are reading the information provided by opinion leaders on tripadviser in order to make the purchasing easy and reduce the potential risks.It decides by using this sharing.in this study, consumers' comments on tripadviser, an important social media tool providing consumer evaluations, about the hospitality in the district investigated.consumer evaluations from tripadviser content analyzed and converted to data and statistical analyses carried out.in the direction of the results obtained from the survey, suggestions presented for the sector enterprises which are active in the Corgat province and can be active thereafter.at the same time, it has been thought that this research will also be helpful for academics planning to conduct research in this filed.
Anahtar Kelime :
Social Media
Hotel Businesses
Consumer Reviews
Yozgat
Tripadvisor