6TH INTERNATIONAL ISTANBUL CURRENT SCIENTIFIC RESEARCH CONGRESS
USING SIMULATION TO FOSTER COMMUNICATIVE SKILLS AND E-MARKETING WITH MARKETING STUDENTS OF LYCÉE TECHNIQUE ET PROFESSIONEL OF PORTO-NOVO
Yazarlar:
Viviane Arlette HOUNHANOU
Morel Marly MENSAH
Désiré Christel ZINSOUVI
Euphrasie ALOKPO
Yayıncı:
Liberty Publications
In an English as a Foreign Language (EFL) country like Benin, many factors hind the language learning, and researchers compete to overcome those challenges. This research work focuses on studying the use of simulation in marketing field in order to develop learners’ e-marketing and communicative skills in LTP-P/N. The objective is to find way for integrating simulation activities in marketing course to improve student’s outcomes. To collect data, a mixed method research has been used in two steps. During the first step, data were collected using questionnaires administered to six (06) ESP teachers and eighty (80) ESP marketing learners of LTP-P/N. Qualitative data were also collected during classroom observation. In the second step, the experimental groups (EG) which received the treatment of the use of simulation activity, and the control group (EG) were tested. The findings highlight that simulation can improve learner’s e-marketing and communicative skills. Then, the present research suggests the integration of simulation in marketing course in order to help learners to practice more the English Language to reach their goal.
