| Corporate Heritage Branding İn The Context Of Business Brand And Family Business References: Abimbola, T., Trueman, M., Iglesias, O., Abratt, R., & Kleyn, N. (2012). Corporate İdentity, Corporate Brand, And Corporate Reputation. European Journal Of Marketing. Ageeva, E., Melewar, T. C., Foroudi, P., & Dennis, C. (2019). User-generated Content On Company Websites: An Empirical İnvestigation Of Financial İnstitutions İn The Uk And Russia. Journal Of Business Research, 98, 15-32. Albert, S., & Whetten, D. A. (2004). Organizational İdentity. Organization Science. Anderson, R. C., Mansi, S. A., & Reeb, D. M. (2003). Founding-family Ownership And The Agency Cost Of Debt. Journal Of Financial Economics, 68(2), 263-285. Astrachan, C. B., Botero, I., Astrachan, J. H., & Prügl, R. (2018). Branding For Family Firms: A Review, İntegrative Framework Proposal, And Research Agenda. Journal Of Family Business Strategy, 9(1), 3-15. Balmer, J. M. (1998). Corporate İdentity And The Advent Of Corporate Marketing. Journal Of Marketing Management, 14(8), 963-996. Balmer, J. M. (2012). Strategic Corporate Brand Alignment: Perspectives From İdentity-based Views Of Corporate Brands. European Journal Of Marketing, 46(7/8), 1064-1092. Balmer, J. M., & Greyser, S. A. (2003). Revealing The Corporation: Perspectives On İdentity, İmage, Reputation, Corporate Branding, And Corporate-level Marketing. Routledge. Balmer, J. M., & Greyser, S. A. (2002). Managing The Multiple İdentities Of The Corporation. California Management Review, 44(3), 72-86. Balmer, J. M., Harris, F., & De Chernatony, L. (2001). Corporate Branding And Corporate Brand Performance. European Journal Of Marketing. Balmer, J. M. T. (2013). Corporate Heritage, Corporate Heritage Marketing, And Total Corporate Heritage Communications. Corporate Communications: An International Journal, 18(3), 290-326. Balmer, J. M., Greyser, S. A., & Urde, M. (2006). Crown As A Corporate Brand: Insights From Monarchy. Journal Of Brand Management, 14(1-2), 137-161. Bedri, M., & Özdemir, R. S. (2017). Corporate Heritage Branding, Role İdentity, And Customer Satisfaction. European Journal Of Marketing, 51(9/10), 1-13. Bargenda, A., & Hartmann, B. J. (2015). Corporate Heritage Brands İn The Financial Sector: The Role Of Corporate Architecture İn The Financial Sector. Journal Of Brand Management, 22(5), 431-447. Blodgett, M. S., Dumas, C., & Zanzi, A. (2011). Rising Ethical Trends On A Global Level: A Comparative Study Of Values With İnternational Family Businesses. Journal Of Business Ethics, 99(1), 29-38. Çiçekler, A. (2011). Understanding The Value Of Family Business İdentity: An Archival Research Model. Journal Of Business Ethics, 99(1), 29-38. Çiçekler, A., & Sap, S. (2009). Business İdentity Emerged Through Historical References. Business Communication: An International Journal, 14(1), 404-419. Carrigan, M., & Buckley, J. (2008). How Special İs The Family? An Exploratory Study Of Uk And Irish Consumers' Experiences Of Family Businesses. International Journal Of Consumer Studies, 32(6), 656-666. Corporate Heritage Branding İn The Context Of Business Brand And Family Business References: Abimbola, T., Trueman, M., Iglesias, O., Abratt, R., & Kleyn, N. (2012). Corporate İdentity, Corporate Brand, And Corporate Reputation. European Journal Of Marketing. Ageeva, E., Melewar, T. C., Foroudi, P., & Dennis, C. (2019). User-generated Content On Company Websites: An Empirical İnvestigation Of Financial İnstitutions İn The Uk And Russia. Journal Of Business Research, 98, 15-32. Albert, S., & Whetten, D. A. (2004). Organizational İdentity. Organization Science. Anderson, R. C., Mansi, S. A., & Reeb, D. M. (2003). Founding-family Ownership And The Agency Cost Of Debt. Journal Of Financial Economics, 68(2), 263-285. Astrachan, C. B., Botero, I., Astrachan, J. H., & Prügl, R. (2018). Branding For Family Firms: A Review, İntegrative Framework Proposal, And Research Agenda. Journal Of Family Business Strategy, 9(1), 3-15. Balmer, J. M. (1998). Corporate İdentity And The Advent Of Corporate Marketing. Journal Of Marketing Management, 14(8), 963-996. Balmer, J. M. (2012). Strategic Corporate Brand Alignment: Perspectives From İdentity-based Views Of Corporate Brands. European Journal Of Marketing, 46(7/8), 1064-1092. Balmer, J. M., & Greyser, S. A. (2003). Revealing The Corporation: Perspectives On İdentity, İmage, Reputation, Corporate Branding, And Corporate-level Marketing. Routledge. Balmer, J. M., & Greyser, S. A. (2002). Managing The Multiple İdentities Of The Corporation. California Management Review, 44(3), 72-86. Balmer, J. M., Harris, F., & De Chernatony, L. (2001). Corporate Branding And Corporate Brand Performance. European Journal Of Marketing. Balmer, J. M. T. (2013). Corporate Heritage, Corporate Heritage Marketing, And Total Corporate Heritage Communications. Corporate Communications: An International Journal, 18(3), 290-326. Balmer, J. M., Greyser, S. A., & Urde, M. (2006). Crown As A Corporate Brand: Insights From Monarchy. Journal Of Brand Management, 14(1-2), 137-161. Bedri, M., & Özdemir, R. S. (2017). Corporate Heritage Branding, Role İdentity, And Customer Satisfaction. European Journal Of Marketing, 51(9/10), 1-13. Bargenda, A., & Hartmann, B. J. (2015). Corporate Heritage Brands İn The Financial Sector: The Role Of Corporate Architecture İn The Financial Sector. Journal Of Brand Management, 22(5), 431-447. Blodgett, M. S., Dumas, C., & Zanzi, A. (2011). Rising Ethical Trends On A Global Level: A Comparative Study Of Values With İnternational Family Businesses. Journal Of Business Ethics, 99(1), 29-38. Çiçekler, A. (2011). Understanding The Value Of Family Business İdentity: An Archival Research Model. Journal Of Business Ethics, 99(1), 29-38. Çiçekler, A., & Sap, S. (2009). Business İdentity Emerged Through Historical References. Business Communication: An International Journal, 14(1), 404-419. Carrigan, M., & Buckley, J. (2008). How Special İs The Family? An Exploratory Study Of Uk And Irish Consumers' Experiences Of Family Businesses. International Journal Of Consumer Studies, 32(6), 656-666. (AI)/İşletme Markası Ve Aile İş Bağlamında Kurumsal Miras Markası |
Bedri Münir ÖZDEMİR,Serap SAP
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2021
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