Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: Evaluating the Differentiation Value, Brand Meaning and Stopping Power of Indonesian Higher Education Institutions’ Taglines as a Marketing Communication Brand Element
Yayın Tarihi: 2022
Yazar: Amalia E Maulana,Indry A Pradipta
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: The Impact of Ore Export Ban and Macroeconomics Variables on Stock Returns of Nickel Mining Companies
Yayın Tarihi: 2022
Yazar: Adriansyah CHANIAGO,Roy SEMBEL ,Melinda MALAU
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: The effect of hedonic and utilitarian shopping value on impulsive buying behaviour to airline passenger moderated by digital airport experience at soekarno hatta international airport, jakarta
Yayın Tarihi: 2022
Yazar: Rizky PRIYANDANI, Ir. Amelia Naim INDRAJAYA ,Ir. Hasnul SUHAIMI
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: THE INFLUENCE OF MARKET-BASED ASSETS AND MARKETING CAPABILITY TOWARDS SUSTAINABLE COMPETITIVE ADVANTAGE AND ITS EFFECT ON COMPANY’S PERFORMANCE AT RECYCLED PLASTICS INDUSTRY IN INDONESIA
Yayın Tarihi: 2022
Yazar: Frederick Ramadhani Samantha Saman,WiwiekMardawiyahDARYANTO,RoySEMBEL
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: Comparative Analysis of Customer Handling Policies between Government and Private Banks
Yayın Tarihi: 2022
Yazar: Name: Shilpi Ganguly
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Yayın Tarihi: 2022
Yazar: Agung WIRAYOGI,Oktofa Yudha SUDRAJAD ,Wiwiek Mardawiyah DARYANTO
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: Understanding Communication Through Social Media Marketing Activities and Its Influence on Purchase Intention
Yayın Tarihi: 2022
Yazar: Ir. Amelia Naim INDRAJAYA
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: MSME Loan Securitization and Bank Stability
Yayın Tarihi: 2022
Yazar: Arfan WIRAGUNA, Rofikoh ROKHIM, Ph.D , Buddi WIBOWO , Roy SEMBEL, Ph.D
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: The impact of the covid-19 pandemic and the use of social media towards the changes of farmer behaviors on purchasing patterns
Yayın Tarihi: 2022
Yazar: Suhendi,Ir. Roy H. M. Sembel, MBA, Ph.D, CSA, CIB
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: The Antecedents of Subscriber Intention of Indonesian Young Generations Upon Spotify
Yayın Tarihi: 2022
Yazar: Mr. Bagawan Kagurnita Krisatio SOENARJONO, Ir. M. Aman WIRAKARTAKUSUMAH, PhD. ,Ms. Liza Agustina Maureen NELLOH
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Yayın Tarihi: 2022
Yazar: Dety Nurfadilah,Wiwiek Mardawiyah Daryanto ,Rizky Octoralie
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
Kitap Adı: International CEO Social Sciences Congress
Bölüm Adı: The Fast Moving Consumer Good Industry Strategy To Increase Profitability to Facing Economic Contraction and Survıve in The Covid-19 Pandemic Era
Yayın Tarihi: 2022
Yazar: Diego Lana Setiawan,S.E.,CHRP.,LOAP., Ir. Roy Sembel, MBA.,Ph.D.,CSA., CIB., CIIM , Melinda Malau, S.E.,M.M.,CPA.,CBV.,CFRM.,CFA
Editör: Muhammad Ali Tarar ,Enock Siankwilimba
